We at Eventyr Nine Yards have extensive experience in communication and concept work in connection with our customers' ventures within EXPO, both nationally and internationally. It's all about creating communication that works over time.
Effective communication is critical to trade show success as it helps attract and engage visitors, build relationships, stand out from the competition and convert leads into sales. By prioritizing communication as a key element of your EXPO strategy, you can maximize the return on investment for your participation and achieve your event goals. It is important that this communication is included throughout the trip - both before, during and after participation.
Two of our EXPO experts Sofie Täppmark and Daniel Eriksson tell us how Eventyr Nine Yards, together with our customers, creates the conditions to reach set business goals and work as a strategic communication partner.
Attending fairs is an effective way to showcase products and services to potential customers and partners. To ensure a successful customer experience, it is important to focus on several key factors. These include setting clear goals, designing an inviting and eye-catching booth, preparing marketing materials, training staff and following up on leads after implementation. Additionally, it's important to research the show in advance, network with other exhibitors, and be proactive in engaging with visitors. By keeping these important factors in mind, you can maximize your participation and achieve set business goals.
Creating the best EXPO experience involves careful planning and execution to ensure your business stands out from the competition and attracts both existing and potential customers. Here are some tips to help you create a successful experience:
Set clear goals: Decide what you want to achieve by attending the trade show – such as generating leads, increasing brand awareness or launching a new product. Make sure the goals are specific, measurable and achievable. Plan ahead: Start planning well in advance to ensure you have enough time to prepare all necessary materials, including your stand design, marketing materials and promotional items. Design an inviting booth: Your stand should be visually appealing and reflect your brand image. Make sure your brand and message is clear and prominent. Engage the staff on site: Train your staff to be inviting, approachable and knowledgeable about products or services. Encourage them to interact with visitors and ask questions to understand their needs. It is important to formulate a "call to action", so that it becomes clear to the visitor what he should act on in the stand. Follow up: After the show, follow up with visitors who have shown interest in products or services, to continue the conversation and convert prospects into customers. Why not invite to a subsequent afterwork at the office? By following these simple tips, you can create a memorable and successful customer experience that can help your business grow. All in all, successfully attending a trade show requires careful planning, effective communication and a strong understanding of your target audience. By focusing on these key areas, you can maximize the return on investment for your participation and achieve your goals.
In order for us at Eventyr Nine Yards to succeed with the customers' goals and expectations, we work with our own model developed for trade fairs, to ensure that the communication and concept we develop creates what is required to achieve effect. The model then creates a clear picture of Why, What and How we should work and consists of four areas that form the basis of all communication;
Research & concepts Design & content Production & execution Measurement & evaluation Look out for future articles where we dive deep into how we work and what we can create together based on our model. You will get an insight into the factors that make the work successful.
If you can't keep up until then, please contact our EXPO experts and they can tell you more about how you can succeed in reaching your goals.
Daniel Eriksson, 0734 – 11 64 22, daniel.eriksson@eventyrnineyards.se
Sofie Täppmark, 0739 – 41 03 30, sofie.tappmark@eventyrnineyards.se
