PS Occasion, the brand experience agency that was acquired in 2022 by 13 operational and long-standing employees, is taking the next step by selling to LIWLIG Group, the Nordic agency network with offices in Helsinki, Oslo, Copenhagen, Gothenburg, Stockholm, and New York. PS Occasion will now operate under the name LIWLIG Sweden, previously Eventyr Nine Yards, with all 13 co-owners reinvesting and continuing in operational roles within the new company.
Sofi Franzén, CEO of LIWLIG Sweden: “For many years, we’ve walked side by side with PS Occasion, inspiring each other and pushing the industry forward. I am impressed by PS Occasion’s creative prowess and business acumen. At a time when the industry is rapidly evolving, we are determined not just to follow trends but to help shape the future. Together, we have even greater opportunities to set the standard for what’s possible in event and brand experience, while engaging with important issues like sustainability, innovation, and digital development.”
The merger positions the agency as the leading player in Sweden and a serious contender on the international stage, in an industry that has experienced a phase of expansion since the pandemic. LIWLIG Sweden acquires expertise, creativity, and innovation, resulting in even more comprehensive and impactful solutions for clients.
Marie Lasota, CEO of PS Occasion: “This is an exciting chapter for us. By joining LIWLIG Sweden and LIWLIG Group, we combine our strengths and can offer our clients an even broader range of expertise and creativity. Together, we are well-equipped to face future challenges and opportunities, both in Sweden and internationally. For years, we’ve met each other in competitive bids, and despite being tough competitors, we’ve always had great respect for each other’s work and values. Joining forces now feels natural.”
“Working together now feels like a logical and inspiring development. We will continue delivering outstanding craftsmanship and memorable experiences for our clients, while our shared knowledge drives innovative solutions that make a real difference,” Sofi concludes.
The agencies are now beginning the process of shaping the new Swedish organization, with offices in both Stockholm and Gothenburg. Marie Lasota will step in as CEO of LIWLIG Sweden, and Sofi Franzén will remain within the group as Chief Brand Experience Officer.
Company Facts: LIWLIG Group LIWLIG is currently established in Stockholm, Helsinki, Oslo, Copenhagen, and Gothenburg. With a total of 370 employees working within event and brand experience, the group has an estimated turnover of SEK 1.7 billion. Through this acquisition, LIWLIG Sweden grows to approximately 130 employees across its Stockholm and Gothenburg offices, with an expected turnover of SEK 550 million.
Company Facts: PS Occasion PS Occasion is one of Sweden's largest communication agencies specializing in experiential communication and events. The agency employs about 55 people in Stockholm and Gothenburg, working with clients such as KPMG, Telia, EQT, Kronans Apotek, and Business Sweden. Winner of the 2024 Agency of the Year award.
Press Contacts: LIWLIG Sweden Niclas Rahm, CCO/CMO LIWLIG Sweden Phone: +46 733-868600 Email: niclas.rahm@liwlig.se
PS Occasion Marie Lasota, CEO PS Occasion Phone: +46 70-196 10 11 Email: marie.lasota@psoccasion.se
