3600 employees and their partners, were gathered at Friends Arena, the biggest venue in Stockholm, Sweden for a night they wouldn't forget!  

Working closely with specialist skilled partners the agency EVENTYR NINE YARDS were responsible for the whole event and all communication, before, during and after. All logistics with transports and hotels, food and beverage, entertainment, technical supply, idea, concept, scripts, storyline etc. 

Relevance, emotions and end-result were done through:  1. Content, based on the employees' own stories. 2. Concept, in sync with the company's existing campaign concept  3. Content and activations, based on in-depth interviews and employee surveys.

Measurements after the event showed absolutely fantastic results: 

Increase in eNPS for all employees. From 24, to 44 after the event.  

For employees who have worked for 6-9 years, the eNPS result has almost tripled, going from 16 to 45. 

Almost 94% of employees believe that the event has contributed to joy, pride and community. 

78% feel a greater commitment to JM as a workplace. 

Pride has increased. 89% are proud to work at JM after the event. Previous measurements have been at 81% and 82%. 

Communication 8.67/10 

The stage show 8,95/10 

Transport 8,99/10 

Accommodation 9,08/10 

"JM THE MUSICAL HAS MADE ME FEEL JOY, PRIDE AND ENGAGEMENT.   94%” “EVENTYR NINE YARDS has been fantastic to work with.Their level of strategy, creativity and production power made the event we created together a success.This project is something that I will always carry with me”  - Project manager from JM